The Grimm Company sets the strategy, builds the systems that run it, and produces the video that tells the story — led by someone who spent years in operations, sales, and the factory, not just marketing departments. So the plan always answers to the business, not the other way around.
No matter how good your product or your culture is, it doesn't matter if the people who need to hear about it never do. We bring your story to them — set the strategy, build the systems that run it, and produce the video that tells it. One partner, accountable for the whole thing.
Brad Grimm — Founder & senior strategist
Before marketing, I spent 12 years inside my family's business, Grimm Brothers Plastics — as engineering manager, in business development, and eventually running marketing. That's where this started. I learned how a real company actually makes money, where marketing moves the needle, and where it just spins.
I started The Grimm Company in 2018 to make strategy-focused video — content built to do a job, not just look good. But we kept hitting the same wall: even great content doesn't do much when there's no strategy behind it. Clients started asking us to handle more — the plan, the systems, the follow-through — until we were effectively running their marketing. So we built for it. We got certified in a proven marketing-strategy system, added fractional CMO services, and brought strategy, execution, and video under one roof.
That path is the whole reason Grimm works the way it does. We don't just advise, and we don't just produce — we set the direction and build the systems that run it. That's what businesses actually needed from us, so that's what we became.
We run Grimm from Muscatine, Iowa, working with B2B companies across the Midwest and beyond.
Brad Grimm — Founder & senior strategist
Grimm gives you marketing leadership without the overhead of a full in-house department — senior direction up top, and a vetted bench of specialists brought in for exactly what each engagement needs.
Sets the strategy and builds the systems. Two decades across manufacturing, sales, and marketing — the rare strategist who has actually sat on the business side of the table.
Keeps Grimm human — the voice, the relationships, and the warmth that strategy decks tend to forget. The reason working with us feels like people, not a process.
Designers, developers, and media pros brought in per engagement — so you get senior strategy and the right execution talent, without paying for a department you don't need year-round.
We do our best work with professionally-managed B2B companies — roughly $5M to $50M — in industrial, manufacturing, ag, building products, financial, and professional services. You already have a team and real revenue. What you're missing is the senior direction that makes all of it compound. That's the gap we fill.
Every tactic ties back to a written strategy. No guessing, no random acts of marketing.
We stand up the real systems and produce the real video. Advice you can't execute isn't worth much.
Direct, specific, honest about fit. Restraint signals confidence; hype signals the opposite.